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Understanding the Green eCommerce with a Case study on Bath & Body Brand


Inthe year 2018 Swedish environment activist Greta Thunberg started a movement that not only shook the world leaders but also impacted how people make their purchase. Now coming back to the year 2020 where the world is going through a deadly pandemic, unemployment is breaking records and facemask has become mandatory. In this worst time, […]

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Navigating IOS 14: Strategies For Efficient Marketing In The New Data Landscape


The rollout of iOS 14, and the related privacy changes that Apple embedded in it, have created a safer data environment for consumers by requiring app users to explicitly “opt in” to allow third-party apps to track them across the internet. In May, Ars Technica reported on data from Flurry Analytics showing that 96% of the time, U.S. […]

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