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Changing Digital Marketing and Consumer Journey


Digital marketing used for selling and buying digital goods like service, products and information using different digital channels like social media, search engines and websites. As we know more and more companies have started using digital marketing as their primary marketing channel in this tech revolutionized the world. The essential reason behind it is the […]

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Understanding the Green eCommerce with a Case study on Bath & Body Brand


Inthe year 2018 Swedish environment activist Greta Thunberg started a movement that not only shook the world leaders but also impacted how people make their purchase. Now coming back to the year 2020 where the world is going through a deadly pandemic, unemployment is breaking records and facemask has become mandatory. In this worst time, […]

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Navigating IOS 14: Strategies For Efficient Marketing In The New Data Landscape


The rollout of iOS 14, and the related privacy changes that Apple embedded in it, have created a safer data environment for consumers by requiring app users to explicitly “opt in” to allow third-party apps to track them across the internet. In May, Ars Technica reported on data from Flurry Analytics showing that 96% of the time, U.S. […]

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“ eCommerce Trends 2022 on Facebook and Google Advertising ”
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